If you’ve ever struggled to get clients to invest in your services, or if you’re hearing a lot of “I can’t afford it,” you’ve likely stumbled on a key problem that holds spirit-driven entrepreneurs back from making the money they deserve: an unclear (or unprofitable) niche.
Your niche is the combination of the people you serve, and the situation-specific problem you solve for them. While you don’t need to have the “perfect” niche to start getting clients (and indeed, you don’t want to wait!), it’s no secret that to create a 6-figure business, your niche has to be compelling.
When it comes to niche, spiritual entrepreneurs are often in a tailspin of over- thinking. But getting clear on your niche is almost always about your mindset more than anything else! Before you spend one more minute trying to “figure it out” in your head, use these tips to uncover what you’ve been missing… and gain the clarity you seek!
1. Look to your life experiences.
One of the biggest questions I hear is, “What do I have that they will PAY for?” My answer: first, look to your life!
Spiritual entrepreneurs – especially women – are notorious for discounting and undervaluing their life experiences and keeping their personal stories under wraps in their marketing. But it’s these things that your clients want the most.
Clients want to work with someone who has walked in their shoes. What challenges have you personally overcome in your life? What big problems were you struggling with, and came out the other side? When you find yourself saying, “Nobody wants to hear about that,” take that as a sign – you might be looking at a very profitable niche opportunity.
2. Think outside of the box.
One of the biggest things that keeps entrepreneurs stuck in the “niche loop” is getting attached to what they THINK it’s going to look like. Truth is, your magic (the deep work) can be applied to dozens of different scenarios you likely haven’t even thought of yet. What groups of people are already investing to solve a specific challenge you could specialize in?
3. Go with the flow.
Are your ideas/services already present within the culture of the group of people you are considering? Are they already investing money in what you’re offering? Changing minds in your marketing is a major uphill battle. You want to be “in the flow” of the mindset that already exists.
4. Get into action.
The only way to know if you have a profitable niche (one that you love) is to TEST – i.e., get out there and get a client or two!
You don’t need a website or a big list. You DO need to create a short program on your topic and tap into an opportunity to connect with your ideal potential clients, such as a networking meeting, speaking opportunity or small local workshop. (Hint: you don’t “find” the opportunity as much as you become aware of it and say yes.)
Outlining your program, connecting with potential clients and having conversations will tell you so much more about the potential of your niche than you could ever figure out on your own, churning in front of the computer.
Above All, Get Support
It can be very difficult to pinpoint your perfect niche opportunities, especially if you’ve been struggling with it for a while. Enlist the support of a coach, mentor or mastermind partner who can be your “fresh eyes.” (This is especially important when considering your life experiences.)
With the help of your support team and a commitment to move forward, you’ll quickly move through the discomfort of choosing your niche and finally get to the fun part – working your magic for people who love you and will pay you richly for it.